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10 Steps To Becoming A Productive Freelance Designer
1. Brand yourself. Nearly any firm or group falls apart without an established style. Without an impressive personalised brand you will only fade into the background where literally thousands of freelance designers wander.
2. Create an efficient online portfolio. It is virtually impossible to achieve success in graphic or web design without having a powerful web presence. Any possible clients or employers will want to see your work and many of them will prefer to type in a URL and click on what they need to see.
3. Create an equally efficient print portfolio, business cards, resume, et cetera. This is somewhat a combination of the other two steps. Remember to develop an impressive solid portfolio that you could give to those who need to see your work "in person". Also make use of your branding and identity to make business cards, stationery, etc. Any time you can put your personal brand on something, do it.
4. Be brave, daring, and professional. Don't be afraid to call people, provide services, email organizations and more. Not too long ago, I was printing a job for a client and at the printing shop, a man complimented me on the design of the piece. After participating in friendly conversation, he asked me for various recommendations on the piece he was printing for his own business. Although I was short on time, I was glad to assist him and after I got ready to leave, I offered my future services and handed him a business card. Have confidence that people will admire your skills.
5. Go the extra mile for your clients. Word of mouth is the most important tool you have. Nothing will help you or harm you a lot more than rumors and compliments spread by those for whom you might have done work before. About 90% of the freelance work I do comes from word-of-mouth marketing.
6. Get the small opportunities first. Doing well at a smaller job for somebody may help open doors for your client to do greater, better things. I entered a logo contest for a particular group and out of the 4 logos I entered, two tied for 1st place pick. They were so impressed, I offered to make their internet site as well. Similar offers can be made for a corporation's stationery, business cards, etc. Find a niche and then take courage and offer much more.
7. Do not underestimate yourself. This goes along with Number four. Make sure you believe in yourself. Nobody will ever hire a designer that thinks he may not do as good a job as another guy. Be sure to reflect your self-confidence in your pricing. If your work is great, charge good money for it.
8. Network. Graphic and web design are rapidly transforming. Every single day new strategies and styles are developed and the designer found sleeping on the job is left in the dust. Sign up for social networks just like twitter, linkedin, facebook, digg, and more. Set up a weblog and frequently add significant feedback on others' sites. Creating a name for yourself within the design world takes some time but may be accomplished using social networking resources.
9. Practice, practice, practice. Nothing would show you how to increase in self-confidence and ability more than practice. If work is a little slow, nail down a few of those personal tasks you've been meaning to accomplish. Join a group at school or locally where you'll be able to freshen your very own skills. Participate in design forums, contests, and workshops. Nothing could take the place of real life application and experience.
10. Pay attention. I like to carry a little note pad around with me. Whenever I see an advertising campaign, picture, building, person, etc. that influences my imaginative thinking.
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